The first day of SXSW is like the first day of school; you’re excited, nervous, and seemingly prepared. Unlike school, however, SXSW is never boring. After my first ever flight through Detroit and an early morning dash to registration at the Austin Convention Center, I scampered off to Rusty Spurs for Deli sponsored Music Tech Mash Up party, where line-up improvements kept me corralled. The event spanned two days and squeezed in fifty bands at Rusty Spurs, a tri-room gay saloon (how cool is that?) decorated with cowboy boots and Texas trinkets. The Mash Up party celebrated the collaboration of various industries, music, merchandise, and new media technology. Upon arrival, sound spewed from every corner of the venue as bands performed on the main indoor stage, in the lounge, and on the outdoor patio. Mid-day, the barbeque was fired up to feed South by South West goers with free burgers and chicken while they enjoyed the second day of the extravaganza’s hefty line-up. Some of the early-morning performers included LA-based, disco-influenced pop-rockers, Foster the People, dancey R'n'B from Toronto, Curtis Santiago, and Las Vegas’s new-wave, electro-pop, Imagine Dragons. Pleasant surprises added at the last minute, such as Brooklyn’s Black Taxi, and Washington D.C.’s alternarockers, Hotspur, caught the ears of those passing by and reaffirmed excitement for SXSW.

Following a quick Tex-Mex bite and nearly sun-burning in a line for the Paste Magazine Party at The Galaxy Room, I witnessed the last of the Suckers’ (top pic) set and the first part of rock-meets-singer/songwriter Austinites, Roky Erickson with Okkervil river (bottom pic). The day pushed on as I went off the beaten path to Hyde Park Bar and Grill(South) where The Whiskey Rebellion’s evening of music and literature featured NYC’s The Shake who enlivened the venue’s calm St. Patrick’s Day. Due to overcapacity venues back on 6th Street, my night was curtailed. Tomorrow would be a new day with much music to hear. - Meijin Bruttomesso

Hey discerning eared people,

The Deli this year will sponsor two parties during SXSW:

MUSIC-TECH MASHUP PARTY!

The Music Tech Mashup Showcase is a two day/three stages event during SXSW's transition from Interactive Week to Music Week. Featuring a ton of great bands, brands, and emerging new technologies, the Mashup party celebrates the opportunities presented through the convergence of these industries.  Hosted by Shinobi Ninja and Coast to Coast Models & Events and presented by GreenShoeLace, HunnyPot, The Deli Mag and Planet Ill, this showcase will assemble the movers and shakers of these converging fields.

Artist shortlist: Shinobi Ninja, Vaxhaul Broadcast, McAlister Drive, Bamboo Shoots.

MORE INFO HERE!

The Deli Magazine NY and CitizenMusic have teamed up to bring some of the best Alt Rock bands from New York to Austin for South By Southwest 2010! "NYC in ATX" will take place on Thursday, March 18, at Hyde Park Bar and Grill (South Location).

Music will begin prompty at 6pm!

Here's the kick-ass line up! 6.00: Blackbells
6:50: New Madrid
7:40: The Shake
8:30: Deadbeat Darling
9.20: Black Taxi

And, to make it rock even harder, it's FREE and ALL AGES. So, if you're heading down to SXSW or if you're already in Austin, come experience some of the greatest rock n roll, and best french fries [so we've been told] New York City has to offer!

MORE INFO HERE

Deli New England is proud to announce a showcase for the ages. On Friday March 19th at the Armory Cafe, Dan Blakeslee, Brendan Hogan and Jenee Halstead come together to offer a sample of some of Boston's best folk. Blakeslee, a self-described "Artist Musician Type", designs the flyers for each show he plays (see above). He carries the non-nonsense attitude of Johnny Cash, while holding a soft Dylan-esque spirit. Hogan just celebrated the release of his first album, Long Night Coming in January which was well-received. You can read the interview we did with him HERE. Halstead teeters on the rural side of the folk spectrum. Like her influences, Emmylou Harris and Patty Griffin, her songs are wise and saccharine with audible roots in the past. We are very excited to present these fine, fine musicians. Dan will be selling his art at the show as well. The Armory is a short walk from Davis Sq T stop on the Red line or Union Sq. There is free parking in the back of the building. It is a large white castle-type building. Can't miss it, just like you can't miss this show! 

BUY TICKETS HERE

Friday, March 19th - 7:30pm - Arts at the Armory Cafe - 191 Highland Ave. Somerville, MA - 7$ - All ages

--The Deli Staff

The organizers of the Tech Mashup Party have selected the 3 artists that will play at their show in Austin during SXSW. The lucky ones are LA alt rock band Voxhaul Broadcast (in the picture), Austin indie rockers Red Leaves, and NYC singer Songwriter Dion Roy - congrats to them and thanks to all the bands that submitted through The Deli!

The 4th annual New England Americana festival kicks-off today at Church in Boston and runs through Saturday. There is an amazing line up for this event. Guns, Girls and Glory, Jimmy Ryan and Hayride, Three Day Threshold, The Bees Knees, Movers and Shakers and many more will be celebrating the very American genre in with the spirit of the Northeast. They have different ticket bundles and you can check those out here.

--The Deli Staff